In Social Media Advertising, it is critical to match your ad format with your different objectives – engagement, clicks to website, conversions, video views, leads gen, etc. Use of social apps are getting more and more important in the sense that many Social Media platforms like Facebook has changed their algorithm to show content to near to 0% of the friends or fans in case of no paid ad support.
To understand more, please contact DIGICOM, your Certified Social Media Consultant.