SEM-Search-Engine-Marketing | DIGICOM

SEM (Search Engine Marketing) / PPC (Pay Per Click),DIGICOM

Expert of SEM (Search Engine Marketing) - DIGICOM

  • New trend in the search scene is no longer refined to search engine platform, but a holistic search approach comprising search engines, social search, native ads, youtube search, etc.
  • Native ads is becoming more and more important in the PPC arena because of the increasing importance in content marketing.

Search Engine Marketing in its broader sense refers to all forms of promotion on search engine platform covering organic search and paid search, while in its narrow sense referring to SEM or paid search.  Here we refer to the paid search ads or SEM. Consumer Search Intent is the starting point of search, while continuous optimization by different dimensions are the long terms success for paid search.

To understand more, please contact DIGICOM, SEM (Search Engine Marketing) Expert.

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