Programmatic Advertising or Programmatic Buy in it broad sense is all kinds of media buy or advertising through automatic programming or software. Inventories were sold on a real time bidding (RTB) model. SEM or Social Media Advertising in its broader sense are members of the programmatic family. However programmatic buy or programmatic advertising in its narrow sense refer to media buy on display or video ad placement on auction based or RTB model i.e. buying target audience directly instead of traditional buy of websites or ad networks. The resultant benefit are more conversion, web traffic at a lower advertising unit cost due to reaching right audience at the right time and right effective frequency and eliminating audience duplication.
To understand more, please contact DIGICOM, your Programmatic Advertising Agency .